Search & Offer Strategy
Review your services, audience, geography and objectives. Recommend a focused starting scope and discuss the budget needed for testing.
Google Ads Management / KolkataMeet search intent.
Meet search intent.
Make the next click count.
Connect relevant searches with a clear offer and a useful enquiry journey. NextGen Digital AI, powered by Technoparadox, plans and manages Google Ads around agreed business goals and practical measurement.
Advertising spend and management fees are agreed separately.
The service explained
What does Google Ads management include?
Google Ads management can include search campaign strategy, keyword and negative-keyword planning, ad copy, budget monitoring, conversion readiness and reporting. Campaign types and ongoing responsibilities are confirmed in the agreed scope.
Our starting point is your offer and customer journey. A click is not the same as a qualified enquiry or a sale, so we connect campaign reporting with your follow-up feedback where available.
Explore Lead Generation →Campaign foundations
01 / PLAN
02 / RELEVANCE
03 / MESSAGE
04 / EXPERIENCE
05 / MEASURE
06 / IMPROVE
From search to a useful conversation.
We agree deliverables, platforms, account access and reporting before launch.
Keyword Planning
Organize relevant search themes and exclusions. Review search terms where available to reduce unsuitable traffic and refine intent.
Ad Copy & Assets
Develop accurate messages and calls to action. Agree assets, approval responsibilities and platform policy checks before publishing.
Landing-Page Checks
Review message alignment, mobile usability and contact options. New landing pages or development changes are scoped separately.
Conversion Readiness
Review agreed enquiry actions, tags, account permissions and consent requirements. Reporting depends on valid implementation and available data.
Monitoring & Reporting
Review spend, delivery, search relevance and attributable conversions. Explain changes and use lead-quality feedback to inform the next tests.
Clear expectations
Budget, ownership and measurement.
Your business should retain ownership of its Google Ads account. We agree role-based permissions, management responsibilities and reporting access.
Advertising spend, management fees and additional creative or website work are separate unless the proposal says otherwise. Campaign outcomes vary; a fixed cost per lead or return on ad spend is not guaranteed.
Compare Meta Ads Management →Useful answers
Google Ads FAQs.
How much should I spend on Google Ads?
Budget depends on search demand, competition, geography, the offer and testing objectives. We discuss these factors before proposing a scope; there is no universal budget for every business.
Is advertising spend included?
No, unless explicitly stated in your proposal. Platform advertising spend and agency management fees are distinguished before launch.
Do you guarantee leads or sales?
No. Outcomes depend on the audience, market, budget, offer, landing page and follow-up. We agree measurable objectives without promising a fixed number of leads or sales.
Can you manage an existing account?
Yes, subject to account access and an initial review. We assess existing campaigns, measurement and landing pages before recommending changes.
How do you measure campaign results?
We review agreed conversions and campaign measures where tracking is available. Consent, attribution and lead follow-up affect what can be measured; clicks alone do not prove business results.
Can you build a campaign landing page?
Landing-page development can be included as separately scoped work. Content, functionality, hosting and form requirements are agreed before implementation.
Explore Website Development →